About Us
The story of Mahila Fabrics is a tale of perseverance, dedication, and passion for the art of Indian textiles. Our roots trace back to 1956, when the visionary duo Maniben Khimjilalji Chheda and Laxmichand Khimji Chheda, along with their sisters, began humble embroidery and tracing services from their small residence in Ramkoti. What started as a modest homegrown effort became a pathway for generations to celebrate creativity and empower artisans. With sheer determination and patience, the dream of transforming artistry into enterprise evolved steadily. By 1978, the family established a tiny but deeply impactful 200 sq. ft. store, offering tracing and embroidery services. This little hub of creativity soon became a trusted name among women and artisans who looked for fine embroidery resources and guidance.
As the needs of customers grew, so did the vision of Mahila Fabrics. By the year 2004, the brand expanded into publishing embroidery books, creating a unique platform that combined tradition with education, allowing countless women and embroidery enthusiasts to enhance their skills and find their own path in creative self-expression. Progress did not stop there—the store branched into raw materials, laces, appliqué patches, and embellishments, gradually becoming a one-stop solution for embroidery lovers. The real transformation arrived in 2012, when Mahila Fabrics ventured into the world of fabrics, bringing together timeless textile traditions from across India. Partnering with skilled artisans and weavers from various regions, the brand began to showcase the diversity and artistry of Indian handcrafts, building trust and delivering superior quality products over decades.
By 2022, Mahila Fabrics further diversified into value-added services such as fabric dyeing, pallu tassel-making, saree fall and lace stitching, and custom backing solutions. These services exemplify the brand’s mission to not just sell fabrics, but to provide holistic solutions that add value to every piece of textile artistry. Mahila Fabrics thus transformed into not merely a shop, but an institution where tradition meets innovation, where artisanship is respected, and where customers find everything they need to bring their creative visions to life.
Vision
To be a trusted and inspiring global name in the world of fabrics and craftsmanship, celebrating India’s rich textile heritage while empowering artisans, fostering creativity, and ensuring every customer discovers quality, authenticity, and artistic excellence.
Mission
Our mission is to provide high-quality fabrics, embellishments, and value-added services that honor traditional artistry while embracing modern innovation. We aim to empower communities of artisans, preserve heritage crafts, and deliver a seamless, customer-centric experience that nurtures creativity at every step.
Why Choose Mahila Fabrics?
Mahila Fabrics is more than just a brand—it is a heritage rooted in honesty, hard work, and artistry spanning nearly seven decades. Customers choose us because of our unwavering commitment to quality, fair trade practices with artisans, innovative services, and designs that balance tradition with modernity. Every fabric, every lace, every tassel carries with it a story of craftsmanship, passion, and originality. By shopping with us, you do not just buy fabric—you become a part of a larger journey that empowers artisans, keeps traditions alive, and allows individuality to shine.